The truth about Life! Death! Prizes! Tips!

A semi-deep dive into magazines' reader tips columns and the light they shine on how we live today.

Magazines’ relationships with readers have historically been somewhat distant. The not-always-cosy back and forth of comments sections, feedback forms and, obv, social media mean a content team is never more than two clicks away from someone saying ‘your stuff is shit lol’, but this is a relatively new innovation. With magazines, before the advent of em…